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Google India launches the first Indian Edition of YouTube Works Awards Share Via: The awards in partnership with Kantar aim to celebrate and champion the minds behind innovative and effective campaigns on YouTube in the past year. Recognizing the adaptability of marketers to a digital-first mindset, the first India edition of YouTube Works awards has now begun accepting submissions. With Kantar as the official partner of the judging process, the Awards will select campaigns released on YouTube between October 2019 and February 2021 that demonstrate creativity across media planning, storytelling in 6-seconds, longform, and multi-video formats, strategic and creative collaboration between Brand & Creator, and work that is able to demonstrate business results. ....
First Indian Edition of YouTube Works awards launched adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback. Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.× Agencies are optimistic that ad volumes and spend will rebound As annus horribilis 2020 a year when media and advertising got ravaged comes to a close, a few trends will remain irreversible as the industry looks ahead with optimism in the new year. Digital will continue to dominate; new categories such as edtech, online gaming and wellness products have emerged this year as top advertisers. Lastly, the pandemic has tilted consumers towards e-commerce and digital payments more than any blandishments by the government or retailers. ....