Technology is changing the way we would stay with us. Now welcome to sophie visionaries. Improving our lives with every day objects the design of todays about comfort and function and today my guest is one of the most prolific designers iconic designers of our times karim rashid. Artists do all the owner hi great to have you with us today you look wonderful thank you so do you agree moscow day of the year old pink and serious side of ray of sunshine well in the winter moscow gets a bit crazy but you know most cities around the world get quite great so then they have you talking with. Us all right so i want to start over with one of your motos which is you should grasp the luxury of freedom. Instead of luxury of the physical world but then i know that you are super famous and super in demand and you do all kinds of designs for high end 5 star hotels. Where does that fit and i think thats luxury frederic all you need you made a mistake there most of the hotels i do are 2 star 3 star and
For many years we always saw design as an elite subject or a high art but its actually not a high art at all design is should be like the dust revolution taught us for the mass market its for accessibility so wants to do stuff that you do if its not for hotels but like designer pieces how much would it cost because yes youre absolutely right anything that is a designer piece of furniture anything is like having a piece of art you know the latest thing you cannot be democratic and for everybody but thats changed now look at look at a good comparison of whats going on now in the design world is whats already happened in the fashion world the very high in. Fashion brands Luxury Brands are a lot of them are having trouble. Meaning financial trouble but also just trouble in the sense of vision a lot of dont really even know where to go anymore and there was a time when if you went back 3040 years that every fashion house had a very differ. And sensibility vision style right so it was and th
A rolls royce right and today you make it robotic you know you make it like you can make a nice. So the luxury of being i think question and redefined in a way. But what i realize now is did luxury in the digital age worse is the analog is its about having a means of seamless communication you know clothing world is becoming one luxury is to have a 1000 friends around the world luxuries for affords me to work and im working 49 countries right now if Frank Lloyd Wright was alive today or because so can imagine what they could be doing how prolific they could be we thought they were prolific then you could be very prolific now so these are the new forms of luxury and then i personally i realised in the last couple of years what is luxury for me and i concluded that it was free time because i really. As that the majority of us work so hard and were so inundated with a lot that we when we have that moment to be alone or to be with someone we love to be with our family or to. Meditate or to
Which is you should grasp the luxury of freedom. Instead of luxury of the physical world but then i know that you are super famous and super in demand and you do all kinds of designs for a high end 5 star hotels. Where does that fit and i think thats a luxury and freedom recall you know you made a mistake there most of the hotels i do are 2 star 3 star and more democratic in fact i did a hotel i dont know about 7 years ago in germany and it was 2 star so when you go in stay forget the stars when you go stay with 39 youre always certain youre at the stay the whole style basically almost by private you know room right super design very high design very comfortable casual experience full hotel is beautiful. And i con it to prove to the world that its not about money its a lot of developers and people think that design means high budget just for example for many years we always saw design as an elite subject or a high art but its actually not a high art at all design is should be like the
The stay and the whole style basically almost by private you know room right super design very high design very comfortable casual experience full hotel is beautiful. And i con it to prove to the world that its not about money its a lot of developers and people think that design means high budget just for example for many years we always saw design as an elite subject or a high art but its actually not a high art at all design is should be like the dust revolution tatas for the mass market its for accessibility so wants to do stuff that you do if its not for hotels but like designer pieces how much would it cost because yes youre absolutely right anything that is a design or piece of tornadoes or anything is like having a piece of art you know the latest thing you cannot be democratic and for everybody but thats changed now look at look at a good comparison of whats going on now in the design world is whats already have. And in the fashion world the very high in. Fashion brands Luxury