Live Breaking News & Updates on Mplifying Black Voices In Media Creating Informed Thoughtful And Authentic Experiences

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent. ....

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