Live Breaking News & Updates on 0 Point Decline

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent. ....

United States , Kiichiro Sato , Nielsen Study Shows Media Industry , Marketers Often Miss , Connecting With Black , Diverse Intelligence Series , Branded Content Outcomes , African American , Charlene Polite Corley , Vice President , Diverse Insights , Familiarity Lift , Affinity Lift , Purchase Intent Lift , Recommendation Intent , Nielsen Diversity , Authentic Representation , Increased Consumer Demand , Rands To Directly Benefit Black Communities , 0 Point Decline , Black Viewers , Rands That Advertise , Inclusive Content , New York , Ielsens Latest Diverse Intelligence Series Report , Mplifying Black Voices In Media Creating Informed Thoughtful And Authentic Experiences ,