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UPDATE – SAP boosts brand awareness using GumGum's high

HAMBURG, Germany, Sept. 06, 2022 (GLOBE NEWSWIRE) GumGum, a contextual-first global digital advertising platform, has announced that German. ....

United States , Santa Monica , Moritz Fisecker , Peter Wallace , Timo Steyer , Lumen Research , Device Research , General Manager , Integrated Media Manager , Deputy Director Digital Strategy ,

SAP boosts brand awareness and consideration using GumGum's high impact ad formats and the platform's Verity™ contextual targeting solution

Press release content from Globe Newswire. The AP news staff was not involved in its creation. ....

United States , Santa Monica , Moritz Fisecker , Peter Wallace , Timo Steyer , Research Company Evaluating The Media Agency Industry , Media Network Of The Year , Lumen Research , Device Research , General Manager , Integrated Media Manager , Deputy Director Digital Strategy , Digital Market Leader , Research Company Evaluating , Media Agency Industry , Media Network , Globe Newswire ,

SAP Steps Into The Cookieless Future With AI-driven Contextual Targeting

Reach versus targeting; which will deliver you better results? It’s one of the oldest problems in advertising - and for many companies it’s about to get a lot more pressing. ....

Simon Tritsch , Moritz Fisecker , Timo Steyer , Digital Advertising , D Spend , 2b Marketing , Ata Amp Privacy ,

SAP Steps Into The Cookieless Future With AI-driven Contextual Targeting

SAP Steps Into The Cookieless Future With AI-driven Contextual Targeting
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Simon Tritsch , Moritz Fisecker , Timo Steyer ,