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GuocoLand turns Bugis MRT into nature park with OOH sights and sounds


GuocoLand turns Bugis MRT into nature park with OOH sights and sounds
Details
19 May 2021
GuocoLand Group has launched a Nature in the City OOH campaign in conjunction with the launch of its latest luxury residential development Midtown Modern. Echoing the message of Arrive home at Midtown Modern , the campaign utilises the linkway between the downtown line (DTL) and East-West line as well as in-carriage window stickers on DTL trains. This was done in collaboration with Moove Media with the OOH creatives by Creativaxia.
The wall mural and floor stickers of the development and extensive greenery along the linkway is supplemented with sounds of nature with running water and bird calls played over the intercom. This provides commuters with the first-hand experience of their emphasis on creating resort-like urban sanctuary amidst common city sights of glass and concrete that is prevalent in Singapore s cityscape and urban ....

Dora Chng , Guocoland Group , Moove Media , Midtown Modern , Dhoby Ghaut , Straits Times , Business Times , Robb Report , Midtown Modern , மூவ் மீடியா , மிட் டவுன் நவீன , நீரிணை முறை , வணிக முறை , கொள்ளை அறிக்கை ,

Singaporean Small Businesses and Swedish Corporations Launch Joint Campaign


Singapore’s Forsman & Bodenfors and SwedCham, the Swedish Chamber of Commerce, announced the launch of their joint campaign, SESG. The ambitious project aims to help small businesses in Singapore affected by the pandemic by creating partnerships with larger multinational entities.
What kicked off as a big OOH campaign, where the small companies appear on billboards and buses across the island for the first time, is the start of a long term initiative. Now, Swedish multinational companies in Singapore are working together with the country’s small and medium-sized enterprises to exchange experiences and develop business.
The initiative has several activations. First came the launch of ‘The Advocate,’ an islandwide advertising campaign that promotes local entrepreneurs. Small businesses, ranging from chicken-rice hawkers to self-trained bakers, to family-owned jewelers and decades-old tailor shops appeared on billboards and buses. ....

Ang Mo Kio , Singapore General , Alexandra Village , Toa Payoh , Chan Chun Sing , Carmal Ahmad , Bukit Timah Plaza , Tanjong Pagar Plaza , Forsman Bodenfors , Susanna Fagring , Firrdaus Yusoff , Alexandra Village Food Centre , Swedish Chamber , Hong Lim Food Centre , Waterloo Centre , Food Centre , Curious Thoughts Academy , Prime Minister Lee , Bodenfors Singapore , Moove Media , Clear Channel , Verizon Media Copenhagen , Serangoon Road , Dunlop Street , Alexandra Village Food , Hong Lim Food ,