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AI for fragrance creation and innovation

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it. ....

Jerry Porter , Moodify White , Bleu Nour , Olivia Houghton , Nour Ibrahim , Perfect Corp , Future Laboratory , Paris Based Nour Ibrahim , Future Society , Invisible Woods , Formulation Amp Science , Brand Innovation , Business Amp Financial , Market Trends , Eauty Tech And Digital , Inancial Focus , Aturals And Organics , Beauty Tech , Beauty 4 0 , Personalised Beauty , Personal Care Products , P Amp G ,

Procter & Gamble partners with Moodify to create AI-based fragrances



Procter & Gamble has selected Moodify White, an AI-based fragrance design software solution, to be used by its fragrance development group for their olfactive creations.

Moodify develops AI-powered scent software solutions enabling to speed up the creation of new scent experiences. Moodify solutions include Malodor Control for packaged goods, places and pets, and Re/Formulations for personal care and home care.

In particular, P&G will harness Moodify’s capabilities for malodor. ....

Jerry Porter , Moodify White , Procter Gamble , Malodor Control , Innovation Officer , Home Care ,