Procter & Gamble has selected Moodify White, an AI-based fragrance design software solution, to be used by its fragrance development group for their olfactive creations.
Moodify develops AI-powered scent software solutions enabling to speed up the creation of new scent experiences. Moodify solutions include Malodor Control for packaged goods, places and pets, and Re/Formulations for personal care and home care.
In particular, P&G will harness Moodify’s capabilities for malodor...