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4th May 2021 Coca-Cola European Partners (CCEP) has announced the launch of a new variant of the Monster energy drink brand, which is “supercharged” with a blend of nitrous oxide and carbon dioxide gas. The blended gas technology used for Monster Nitro is said to deliver a uniquely light, dry carbonated texture. The 500ml variant contains 32mg of caffeine per 100ml, with a citrus flavour. The launch is being supported with POS materials carrying the strapline ‘BRING THE N2OISE’. Monster Nitro is the fourth new product from the brand this year, following the launch of Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch in January. ....