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Thinkhouse Joins Lucozade Energy s Agency List in the UK
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MustStocks 2021: Energy drinks
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Lucozade Zero Supports New Launches With £2 5m Ad Campaign
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Lucozade Zero supports new launches with £2.5m media campaign Print
9th June 2021
Lucozade Zero is kicking off a multi-media campaign following its recent brand re-fresh and the launch of 330ml cans and a Tropical flavour.
The campaign will promote the brand through radio advertising across Kiss, Capital, Radio X, Heart and Absolute stations, as well as out-of-home advertising, Facebook and Instagram coverage and in-store materials for retailers.
The campaign will build on Lucozade’s recently launched “It’s On” campaign, which promotes the brand’s full range through a TV advert, video, social media, out-of-home, online video, ecommerce and geo-targeted mobile advertising.