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CallRail, a marketing and analytics platform, has received a $56 million investment from existing investors Sageview Capital and Leaders Fund. This brings CallRail’s total capital raised to $132 million.
CallRail officials said they have seen a 35% increase in overall call volume between June 2019 and June 2020. Marketers use CallRail s technology to track these conversations all in one place. CallRail has featured Call Tracking and last year debuted Form Tracking, multi-touch attribution insights available for leads captured through forms on websites. This year, it added Conversation Intelligence (automated call transcription and AI-powered call analysis) and Lead Center (lead-tracker).
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