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Influencer News: Instagram Reels and How Much Money YouTubers Make

Instagram.
Instagram; Samantha Lee/Insider
Instagram is not the best platform for emerging influencers, but its leadership wants to change that.
Instagram execs say they are prioritizing creators with smaller follower counts and want to help them rise to fame on the app.
One key is Reels, Instagram s short-form video feature that competes with TikTok.
The Reels Tab is the place where we view the biggest opportunity for creators to find new audience, Jackson Williams, a member of Instagram s strategic partnerships team, told Insider.
Posting a Reel can reach a much wider audience than a standard feed post or Story, Jackson said. ....

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Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash

Fashion-haul videos gained popularity in the early days of YouTube. Now, the trend is taking off on TikTok, where creators filming themselves trying on dozens of new outfits in quick succession can easily gain millions of views. Videos posted using the haul hashtag, which predominantly contains fashion content, have reached 7 billion views.
But at the same time, the trend is facing backlash from a small but growing chorus of critics, who argue that hauls are promoting excessive spending on fast fashion, much of which can go to waste. Videos under the overconsumption hashtag on TikTok have reached 1.4 million views, and sustainability-focused creators often call out other TikTok users for their wasteful fashion habits. ....

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5 Steps to Help Creators Choose the Best Talent Managers and Agencies

Benji Krol
Selecting management or a talent-agency partner is an important step in an influencer s career.
Executives from agencies such as Gleam Futures and Fanbytes gave tips on picking the right partners.
Those include closely researching an agency s roster and deciding how much creative control to cede.
As content creators begin to draw higher audience numbers and gain the attention of advertisers, many influencers have to make big decisions about whom to partner with to help manage their careers.
From talent-management agencies to individual managers and agents, influencers need to distinguish which options will work best for them.
While an agent in the US typically has to be licensed to negotiate deals, managers take on a more holistic role and deal with the wider support of a client s brand and image, as well as reaching out to relevant agencies and brands, as explained by the website StageMilk, an acting resource. B ....

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Influencer News: TikTok Content Houses, Marketing Trends, Beauty Stars

Clubhouse Media Group runs a string of TikTok influencer houses in locations including Los Angeles.
Marianne
Clubhouse Media Group has built a business running a chain of TikTok influencer mansions.
Some talent, who lived rent-free, said CMG s CEO often yelled and would try to set them up on unwanted dates.
One former house member said CMG management treated their lives like a game.
Dan Whateley, Sydney Bradley, and I reported on how living rent-free at content mansions wasn t the Hollywood dream some TikTok influencers anticipated.
CMG mansions like Clubhouse Beverly Hills are home to a rotating cast of Gen-Z TikTok stars who live there rent-free. ....

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Makeup Star Abby Roberts Has 16M TikTok Followers, Is Planning LA Move

Roberts began posting makeup tutorials when she was 11 her first upload to YouTube in 2013 showed her demonstrating a makeup tutorial, using her younger sister Charlotte as a model. Charlotte Roberts is also a beauty creator, with more than 8 million followers on TikTok.
The elder Roberts social media accounts started gaining mainstream attention in 2018 after James Charles, the well-known beauty YouTuber and makeup artist, invited her to go live on his Instagram to create a look for his followers. The exposure led Roberts to double her follower count from around 50,000 to 100,000, she said in a March 2019 video titled CRAZIEST 6 MONTHS OF MY LIFE. ....

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