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Elliot Choy Made More Than $90,000 From One YouTube Video, Filmed at Harvard


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In 2019, Elliot Choy filmed Harvard students answering quiz questions to try to win an iPhone.
The video generated Choy more than $90,000 from YouTube s AdSense program. 
He also notched up 23 million views and 388,000 new subscribers after the video went viral. 
Elliot Choy, 22, is a YouTuber who balances vlogging with studying at Vanderbilt University where he is a business senior. 
His YouTube content is a blend of Choy documenting his daily life at Vanderbilt, as well as offering tips on productivity. 
He began posting regularly in 2018 but the channel really took off In late 2019, when he published the video Giving Harvard Students an iPhone 11 If They Can Answer THIS Question. In it, he awarded the smartphone as a prize to Harvard students who could answer five quiz questions correctly.  The students who ....

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TikTok Creators Are Giving Career Advice and Helping Viewers Land Jobs


Paykin is one of a growing cohort of career coaches on TikTok who help job seekers on the app land interviews and offers. Videos under the CareersAdvice hashtag have reached more than 1 billion views, while videos posted using the #JobTok hashtag have racked up more than 24 million views. With COVID-19 disrupting more traditional in-person career guidance, some JobTok creators have seen their followings on the app soar over the past year. Some have forged also partnerships with brands, while others focus more on offering paid-for services off the app.
Insider spoke to some of the most popular JobTok creators, as well as social media and recruitment experts who outlined how creators in this niche are honing their own careers on TikTok. ....

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YouTube and Influencer Business Trends Newsletter April 1


LinkedIn is updating its product and developing new features with influencers in mind.
Dan Whateley wrote that the platform is launching new tools and a creator mode to help users build a following on the app.
Its investment comes at a time when supporting creators has become key for all social platforms.
With creator mode, we are saying, Hey, if you want to start the process of building an audience past your network or you have an audience and you want to showcase your content, make it more in the forefront, we re going to give you a chance to do that, said Keren Baruch, LinkedIn s creator product lead.  ....

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