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Analysis: Google's third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros

Analysis: Google's third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

New Zealand , United Kingdom , United States , Stuart Mclennan , Gowthaman Ragothaman , Vinay Goel , Saurabh Chandrashekhar , Andrew Burke , Tony Marlow , Andy Monfried , Washington Post , South China Morning Post , European Union , Astro Media Solutions , Privacy Sandbox , Federated Learning , Markets Authority , Wall Street Journal , Trade Desk , Mediacom Malaysia , Bloomberg Media , Mitch Waters , Southeast Asia , Rakuten Advertising , Verizon Media , Com Malaysia ,

How marketers can make the most out of their OTT spend

How marketers can make the most out of their OTT spend
Details
This article was sponsored by iQiyi International.
OTT is fast becoming a platform that consumers flock to for content. A survey by The Trade Desk and Kantar last November revealed that 57% of OTT viewers increased streaming during COVID-19. This momentum is likely to continue as 3 in 4 viewers are expected to maintain or increase how much OTT they watch post-pandemic.
The survey also found that 180 million Southeast Asians use OTT streaming services, and advertisers can reach more than 100 million consumers in Southeast Asia on ad-supported platforms.
This signals a lucrative market for advertisers to tap into, said panellists Mitch Waters, SVP - Southeast Asia, India, Australia and New Zealand, The Trade Desk; and Elaine Tan, head of partnerships, iQiyi International, Southeast Asia, at ....

New Zealand , Elaine Tan , Qiyi International , Trade Desk , Southeast Asians , Southeast Asia , Mitch Waters , Singapore Tourism Board , Youth With , Southeast Asian , Streaming Platforms , Content 360 , புதியது ஜீலாந்து , எலைன் பழுப்பு , வர்த்தகம் மேசை , தென்கிழக்கு ஆசியர்கள் , தென்கிழக்கு ஆசியா , மிட்ச் நீர் , சிங்கப்பூர் சுற்றுலா பலகை , இளைஞர்கள் உடன் , தென்கிழக்கு ஆசிய ,

UnLtd's Big Kahuna surf competition raises $90,000; IPG Mediabrands surfs to victory

February 2 2021, 10:01 am | BY Ricki Green | No Comments
Rain, gale force winds and beach closures didn’t stop the industry from catching some waves for good at the UnLtd: Big Kahuna surfing competition in Manly last Friday.

The event, organised by our industry’s social purpose organisation UnLtd saw 11 industry teams brave some serious waves and weather conditions to raise over $90,000 for children and young people at risk.
Says Chris Freel, CEO of UnLtd: “What a great start to the year! The cold weather didn’t stop the warm hearts of our industry getting together once again to support those who need it the most. A big thank you to everyone who supported the event and to all the surfers and spectators for braving the weather and helping us raise an incredible $90,000 for children at risk!” ....

Western Australia , New Zealand , New Zealand General , New South Wales , Southeast Asia , Camille Gray , Be Centre , Big Kahuna , Chris Freel , Verizon Media , Trade Desk , Val Morgan , Ice Cream , Mitch Waters , Big Clash , மேற்கு ஆஸ்திரேலியா , புதியது ஜீலாந்து , புதியது ஜீலாந்து ஜநரல் , புதியது தெற்கு வேல்ஸ் , தென்கிழக்கு ஆசியா , காமில் சாம்பல் , இரு மையம் , பெரியது காஹுந , கிறிஸ் ஃப்ரீல் , வெரிசோன் மீடியா , வர்த்தகம் மேசை ,