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Expanding global footprint, Mirchi forays into Middle East

Expanding global footprint, Mirchi forays into Middle East
© Provided by The Times of India
Mirchi, India’s leading city-centric music and entertainment brand, increased its footprint in the Gulf region by re-entering the UAE market in March after a short hiatus of around nine months. The move came close on the heels of the Entertainment Network India Limited (ENIL)- owned brand launching its radio station in Qatar.
Mirchi was launched in Bahrain on May 9, with the aim of expanding its international presence and catering to the entertainment and music demand of the South Asian and Indian diaspora.
With Indians and South Asians comprising more than half of the UAE population, the Middle East is a significant and strategic market for the brand. Having established its stronghold in Dubai for over eight years, Mirchi re-entered the market through a partnership with Dolphin Recording Studio, with their old brand Suno FM now completely overhauled to become Mirchi 102 ....

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Mirchi enters Bahrain; further expands its presence in the Middle East | THE DAILY TRIBUNE

The Daily Tribune – www.newsofbahrain.com
Mirchi, India’s no.1 city-centric music and entertainment company, has announced the launch of its radio platform and solutions business in Bahrain, further expanding its presence in the Middle East. In line with its aim to cater to the Hindi music and entertainment demand of the Indian and South Asian diaspora across the globe, the company brings its unparalleled content and beloved RJs to the niche consumer set in the market.
With Indians and South Asians comprising more than 30% of Bahrain’s population, it forms an extremely important and strategic market for Mirchi. The brand will be launching through a 100% subsidiary – Mirchi Bahrain WLL – offering customized and unequalled content to its discerning audience by bringing music from India, Bollywood’s latest gossip, news updates and more. That is not all! Mirchi’s most sought out RJs will also bring some of their best content like ‘Mirchi Murga’, ‘What the F ....

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Mirchi expands its international footprint - forays into the Middle East

Mirchi expands its international footprint - forays into the Middle East
afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.

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Sumit Vyas recalls childhood naughtiness gone wrong on Bingo! Comedy Adda's next episode

Sumit Vyas recalls childhood naughtiness gone wrong on Bingo! Comedy Adda's next episode
tellychakkar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tellychakkar.com Daily Mail and Mail on Sunday newspapers.

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Bhuvan Bam reveals a 'mistaken break-up' incident on Bingo! Comedy Adda's next episode

Bhuvan Bam reveals a 'mistaken break-up' incident on Bingo! Comedy Adda's next episode
tellychakkar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tellychakkar.com Daily Mail and Mail on Sunday newspapers.

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