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Vipul Nagar joins Viacom18 as business head for Colors Gujarati | Media
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Vipul Nagar appointed as Colors Gujarati business head
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Commenting on the campaign Preeti Nihalani – Chief Revenue Officer, Mirchi says, “It is apt that on this International Women’s Day we bring a message of gender equality to our fans and listeners across the country. Mirchi Brewery team has designed a multi-media campaign for Philips featuring bespoke content on both social media and radio platforms. Like everything else we do, Mirchi plans to add a whole lot of dialogue, excitement and participation to this campaign. At Mirchi Brewery we work on providing customized, hyper-local, multi-media solutions to the brands. The emphasis is on generating results for the client, whether it is generating footfalls, creating buzz, inducing trials, etc. We provide end to end solution to the client under one roof.”
Edtech startup Gradeup releases brand campaign starring Kartik Aaryan
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New Delhi: Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’ featuring youth icon Kartik Aaryan.
Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months. The brand films focus on enabling opportunities for students preparing for various competitive exams and establish Gradeup as a preferred platform for exam preparation. “As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way fortifying the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign, we aim to make students m