The Drum Awards for Search celebrates the best work, companies and people in the field
The results of The Drum Awards for Search have been announced, with Mermaids, Buzz Bingo, Western Union, AutoTrader and the JM Smucker Company among this year’s winning advertisers.
While sometimes overlooked in favour of other more glamorous forms of advertising, search is one of modern life’s most fundamental tools for communicating information. The Drum Awards for Search recognizes the creative thinking, strategy and technological innovation that goes into connecting companies with the people looking for them.
The entries for 2021’s global awards were judged by a fittingly international group of judges, including senior figures from LinkedIn, Merkle, MightyHive, Tide, Wayfair and Essence.
Finalists revealed for The Drum Awards for Search 2021 thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Video
Miracle Inameti-Archibong, head of SEO at search agency Erudite,
is chair of the jury at The Drum Awards for Search this year. Here she explains how brands can help customers find what they’re looking for, and the importance of long-term thinking in the pandemic.
The Drum: SEO marketing has faced its own set of unique challenges this year. How have you helped Erudite overcome the biggest hurdles?
Miracle Inameti-Archibong: It has been an interesting year because we’re all in the same river, but every client is on a different boat. It has helped that we’re a boutique agency. We’re a small team, we’re really agile, and we can respond quickly – adapting to our clients’ needs, being able to shift budgets to different channels where the need arises.