The Drum Awards for Search celebrates the best work, companies and people in the field
The results of The Drum Awards for Search have been announced, with Mermaids, Buzz Bingo, Western Union, AutoTrader and the JM Smucker Company among this year’s winning advertisers.
While sometimes overlooked in favour of other more glamorous forms of advertising, search is one of modern life’s most fundamental tools for communicating information. The Drum Awards for Search recognizes the creative thinking, strategy and technological innovation that goes into connecting companies with the people looking for them.
The entries for 2021’s global awards were judged by a fittingly international group of judges, including senior figures from LinkedIn, Merkle, MightyHive, Tide, Wayfair and Essence.