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mindshare: India could be Mindshare's 2nd or 3rd largest market in 2 years: Mindshare Global CEO

Mindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected to grow two to three times faster than other major markets, Mindshare Global CEO Adam Gerhart told ET. ....

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GroupM merges Essence and Mediacom, integrates Mindshare with Neo

WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations. ....

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Ben & Jerry's Partners With SnapChat To Bring Ice Cream To Life Using AR

Ice cream company Ben & Jerry's teamed up with social media company Snapchat to launch an augmented reality lens for their new Cookie Dough Peace Pop Ice cream line.  ....

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