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Meta's 'set it and forget it' AI ad tools are misfiring and blowing through cash

Digital marketers and brands report that costs per impressions, or CPMs, on the automated ad platform Advantage Plus have surged, performance has dropped, and Meta is doing nothing to stop it. ....

United States , Adriel Darvish , Areen Mayelan , Karl Baker , Aniruddha Mishra , David Herrmann , Kash Ayodele , Mindfulness Works , Advantage Plus , App Tracking Transparency , Hawke Media ,