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Global best-selling book on Empathy in the workplace releases in Sri Lanka - Adaderana Biz English

Softening the Edge, the bestselling book by renowned empathetic leader and CEO Mimi Nicklin, will launch in Sri Lanka in March 2022. Already a best-seller in the USA, Canada, Australia and the UAE, the book addresses empathy in all its facets and explores how humanity’s oldest leadership trait is changing our world. Written by millennial. ....

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Goal of new UAE-based creative agency to prove role, value of empathy to balance humanism with capitalism: Mimi Nicklin

DUBAI: FREEDM is a new UAE-based creative agency that was launched last month. Headquartered in Dubai, the majority of its team is spread throughout the world in countries including the US, Singapore, India, South Africa, and Sri Lanka. Backed by investors Sean McCauley and Richard Aybar of The Devmark Group, who are founding board members, FREEDM is led by Mimi Nicklin, who ....

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Media Moves IAB updates on future of measurement, Sello Leshope joins FoxP2, BOO! wins Bidvest premier lounges, Leagas Delaney to open JHB office with Investec as founding client


This week’s BIG move: IAB SA Future of Measurement Committee updates industry
The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement. It would use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry.
The primary point of reference for the committee in understanding the industry’s measurement needs has been the IAB Measurement Survey, which was run from December 2020 to January 2021. The measurement survey was shared with a diverse group of respondents, representing views from across industry stakeholders, the results of which have now been distilled by the committee into an industry statement of needs which is in review with the IAB SA Measurement Council and IAB SA Executive Board. ....

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