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Milo Cereal launches first major campaign via Connecting Plots

Milo Cereal launches first major campaign via Connecting Plots
April 20, 2021 3:11
Milo has unveiled a partly filmed, partly animated new campaign for its new Milo Protein Cereal, bringing it to life with independent creative communications agency Connecting Plots.
The first major marketing campaign for Milo Cereal also launches Milo’s new campaign platform ‘Beast Mode – Activated’.
The campaign is targeted at teenagers, with the two online videos featuring a boy and a girl hitting their sporting goals, respectively.
The creative also builds on Milo’s continued focus on sport, to show how its product can help unleash sporting potential.
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Connecting Plots creative partner, Dave Jansen said the campaign aimed to tap into the teen mindset and being less overt and more authentic. ....

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