Organized by Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign is an expansion of the UAE’s previous Ramadan campaign “100 Million Meals”, which was launched last year, during the holy month of Ramadan.
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Arts patronage can be about so much more than collecting and investing in art. In today’s context, why should we aspire to support art and creativity? Why does it matter? How is arts patronage a two-way street that benefits society as much as the artist?
Art plays a critical role in our global community. It can benefit society by means of identification, of telling our own personal stories. Be it through heritage, history and traditions that have been passed down from generations and helped define our personal traits, to providing a new way of shaping our identity – for example, by identifying with the vibrant multicultural hub that is Dubai through the breadth of contemporary art that populates the city’s streets and galleries.