the pot barons enemy is the black market, and they fear it. it s unregulated, untaxed, dangerous, and gives their products a bad name. to date, the fates have been kind to legal weed. but the sunny days the edibles industry has been enjoying are about to give way. storm clouds are rolling in over the rockies. the first thunder clap came from what the coroner s report called an accidental suicide. a 19-year-old boy from the congo who was a student in wyoming came over, ate one cookie, and started hallucinating and ended up jumping over a balcony. the only thing he had in his system was marijuana from that one cookie. there s an old saying that lightning doesn t strike the same place twice, but one month after this edible-related death, news of a murder also linked to edibles struck the city. it started with a 911 call.
you can even drink the stuff. you can try lots of different kinds of edibles. we have chocolates. we have drinks. edibles work slower, hit harder, and last longer. old news to medical marijuana patients. but when edibles flooded the recreational market, millions of new customers started to gobble them up. now the demand is so high, manufacturers can t make them fast enough. it s a boom market, and a handful of companies are dominating the shelves. the foremost is dixie brands with their line of pot sodas, dixie elixirs. the man in charge has worked in everything from luxury rv resorts to nightclubs. my name is tripp keber. i m ceo of dixie brands incorporated. this is a 30,000 square foot what we hope to be state of the
decided that marijuana and candy, marijuana and soda, marijuana and all sorts of sweets and snacks that appeal to children go well together. i m an adult. i like candy, okay? i have a sweet tooth. this whole thing about candy and sweets only appealing to children is ridiculous, okay? i eat massive amounts of chocolate, all right? i love it. okay? that s just the way it is. it s not just kids. we re packaging everything for children. stop it. i m adult. it s ridiculous. these rules do not go far enough. the industry is putting marijuana in foods that kids eat by the handful. marijuana in edible form is dangerous. as we keep increasing the costs of the manufacturers in the edibles market and those products become more expensive at the store, you re opening the door for people to go back to the black market. members of our committee from
it s a 25-milligram bar. people can eat that in one serving. it s got a $1.50 clip on it, which is the most expensive thing in this bar. and it s trash. it s $1 million a year for packaging. i can t believe i just said that out loud. i don t know how much it s going to cost us yet. i know that we re going to have to change the labels on everything. the packaging will completely change everything we do. if it went through, susan, i mean, it would be the end of the edible industry. there wasn t comprehensive agreement on whether or not we should just simply limit manufacturers to ten-milligram edibles. there was some opposing views on whether or not that was the right thing to do. so what we did is allowed for manufacturers to still create 100-milligram edibles. the only thing was they had to be able to score that product and make it really clear where the different serving sizes existed within that product, and
year. this year we re going to do 12 million. i m talking all chips in. i hate to fail. we want to be the costco of marijuana. in this episode, you ll enter the hottest part of the legal marijuana world, edibles. tripp keber is building an empire on the unquenchable hunger and thirst for these new products. these are made by dixie. this is their elixir. but it s all new and serious problems emerge. we don t have access to capital. we can t go out and buy a $200,000 piece of equipment. i can t describe to you the fear that i ve been carrying with me for the last three weeks. the government intervenes. and we passed that rule in emergency fashion. it would be the end of the edible industry. when you go for 500 bottles a month down to zero, that s quite a bit of profit loss right there. this regulatory tsunami can drown the new industry. can tripp and his colleagues survive? it s marijuana and it s all legal.