decided that marijuana and candy, marijuana and soda, marijuana and all sorts of sweets and snacks that appeal to children go well together. i m an adult. i like candy, okay? i have a sweet tooth. this whole thing about candy and sweets only appealing to children is ridiculous, okay? i eat massive amounts of chocolate, all right? i love it. okay? that s just the way it is. it s not just kids. we re packaging everything for children. stop it. i m adult. it s ridiculous. these rules do not go far enough. the industry is putting marijuana in foods that kids eat by the handful. marijuana in edible form is dangerous. as we keep increasing the costs of the manufacturers in the edibles market and those products become more expensive at the store, you re opening the door for people to go back to the black market. members of our committee from the medical and research community said that it is impossible to control or predict a consumer s reaction to a marijuana edible. just like with
my name is lewis koski. i m the director of the colorado marijuana enforcement division. things are different in colorado. it s the dmv for weed. the biggest challenge to this policy is how unique it is. it s really unique around the world. along with that certainly comes the challenges of being first. when we first started, there were no best practices developed on how you re going to regulate something like this. marijuana enforcement, this is lewis. from a public perspective, one of the biggest concerns everyone has is adolescents and youth. you are clear for takeoff down runway 420. but if the high-rolling marijuana business has hit a bump, it s edibles. it s very different from smoking. it takes a lot longer through the body. some first-time adult users have said edibles have made them paranoid and hallucinatory.
everything. the packaging will completely change everything we do. if it went through, susan, i mean, it would be the end of the edible industry. there wasn t comprehensive agreement on whether or not we should just simply limit manufacturers to ten-milligram edibles. there was some opposing views on whether or not that was the right thing to do. so what we did is allowed for manufacturers to still create 100-milligram edibles. the only thing was they had to be able to score that product and make it really clear where the different serving sizes existed within that product, and it had to be made easily separable at the point it was scored. more troubles for the edibles industry. while the new rules about dosing and packaging were wreaking havoc, the news runs stories on black market attempts to make edibles at home. a regulatory tsunami of new safety rules was just over the horizon, threatening to halt production. the opposition may not be able to shut down the edibles industry
production. we called this hour $5 million mousetrap. this industry, albeit incredibly challenging, has been very exciting. it has required me to dig deep into places i have never been before. in some ways, maybe it is rebirth. this is where we plot and plan for dixie s global expansion. people may look back, my daughter s children s. this was the end of prohibition of marijuana. at 80-plus years, it s not going to be something to break. the new laws have created a billion dollar industry in the first year in one state. edibles, also known as marijuana, infuse products are doing great in sales. some tootsie roll or
i hate to fail. we want to be the costco of marijuana. enter the hottest part of the legal marijuana world, edibles. these are made by the same company making the truffle s after this is their elixir. serious problems emerged. we don t have access to capital. we can t go out and buy equipment. i can t describe to you the fear that i have been carrying with me for the last three weeks. the government intervenes. it would be the end of the edible industry. we go from 500 bottles a month down to zero, that is quite a bit of profit loss. it could drown the new industry. can they survive? its marijuana, and it s all legal. s marijuana, and it s al