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The thinking behind Nimble's new brand strategy and positioning

We chat with the marketing and product leader of Australian lender, Nimble, about the new brand work and the business motivators driving its transformation ....

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Nimble launches new campaign: 'lender in your corner'

March 3, 2021 10:40
Australian loan company Nimble has released a new brand campaign, in partnership with Cyclone Creative Agency and Monster & Bear.
The announcement:
Aussie lender Nimble is today launching a new brand campaign in partnership with Cyclone Creative Agency and Monster & Bear, introducing characters Millennial Ash and pet rabbit Rodney.
2020 was a blow to consumer confidence nationwide, with COVID derailing financial security in households across the country. The new campaign presents Nimble as the ‘lender in your corner’ – a brand pivot facilitated by a fresh TV presence that is both a departure from the iconic bunny suit days, and a nod to the brand’s distinct and long-standing quirk. ....

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