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Ryvalmedia appointed digital media agency for Mydeal.com.au July 27, 2021 10:16 Digital retail marketplace, Mydeal.com.au has appointed Ryvalmedia as its SEM and performance media agency of record following a competitive agency review. The Australian e-commerce platform has enlisted the media agency to cover SEM, digital media performance strategy, planning, trading and implementation, “with scope for data, technology, and analytics project work”, according to the agency. Managing director of Ryvalmedia, Joseph Pardillo said that his team was “humbled” to be partnering up with one of the “earliest online retailers to launch a marketplace in Australia”. ADVERTISEMENT “Working alongside them and advancing their technology and media performance processes, with the collective ambition to be at the forefront of consumer experience in e-commerce, is an experience in itself. Their exciting roadmap of growth and opportunities, including expanding the ....
March 3, 2021 10:40 Australian loan company Nimble has released a new brand campaign, in partnership with Cyclone Creative Agency and Monster & Bear. The announcement: Aussie lender Nimble is today launching a new brand campaign in partnership with Cyclone Creative Agency and Monster & Bear, introducing characters Millennial Ash and pet rabbit Rodney. 2020 was a blow to consumer confidence nationwide, with COVID derailing financial security in households across the country. The new campaign presents Nimble as the ‘lender in your corner’ – a brand pivot facilitated by a fresh TV presence that is both a departure from the iconic bunny suit days, and a nod to the brand’s distinct and long-standing quirk. ....