TalkTV, the new channel from Rupert Murdoch's News UK, went live on Monday with star presenter Piers Morgan telling viewers he's here to “cancel cancel culture”. Perhaps heeding the lessons of rival GB News's disastrous launch which resulted in a brand boycott, ad breaks have so far been kept to a minimum, but that won't be the case for long.
The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space. In response chief executive officer Reed Hastings ripped up the script to announce that it will introduce an ad-supported tier in the next two years. The Drum asks advertisers to envision what this model could look like.
The funding of UK state broadcaster the BBC is once again under scrutiny as the government questions whether the licence fee offers a dated business model in a world with a wealth of multimedia on tap. The Drum explores whether the Beeb could embrace advertising to keep on the lights, and whether that would cost us all more in the long run.
How the Channel 4 outage proves the relevance of linear television thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.