The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space. In response chief executive officer Reed Hastings ripped up the script to announce that it will introduce an ad-supported tier in the next two years. The Drum asks advertisers to envision what this model could look like.
Plans to go ahead with a sale of Channel 4 has left the advertising industry disappointed and concerned, and it's easy to see why: privatisation makes little sense, whichever way you look at it.