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Pathos Communications: Potential Motors Reveals Holistic Design-Based Approach for Compact Camper Van with Off-Roading Credentials


Hanwell, New Brunswick (Newsfile Corp. - February 9, 2023) - Canada-based startup Potential Motors has just revealed its holistic design approach for its compact electric overlanding ORV. The Adventure ....

Michael Uhlarik , Harry Fricker , Schwierige Zeiten , Brunswick Newsfile Corp , Potential Motors ,

REFILE-FOCUS-Harley borrows Detroit's used-car playbook to pursue younger riders


3/8/2021
By Rajesh Kumar Singh
CHICAGO, March 8 (Reuters) - Harley-Davidson Inc has
decided the best way to get younger customers to buy a new
motorcycle is to sell them a used one first.
The Milwaukee-based company plans to roll out a certified
pre-owned bike program, known as H-D Certified, adapting a
strategy carmakers have been following for years to position
well-tended used vehicles as a substitute for low-margin,
entry-level new models.
Harley s embrace of used bikes is part of a new five-year
turnaround strategy under Chief Executive Jochen Zeitz, and is
the latest effort to expand the brand s appeal beyond
middle-aged and affluent riders. ....

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FOCUS-Harley borrows Detroit's used-car playbook to pursue younger riders

By Rajesh Kumar SinghCHICAGO, March 8 (Reuters) - Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, "entry-level" new models. ....

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