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Harley-Davidson Inc (HOG) Q2 2021 Earnings Call Transcript

Harley-Davidson Inc (HOG) Q2 2021 Earnings Call Transcript
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Harley-Davidson Inc (HOG) Q1 2021 Earnings Call Transcript

Harley-Davidson Inc (HOG) Q1 2021 Earnings Call Transcript
Motley Fool Transcribers
© The Motley Fool
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Harley-Davidson Inc (NYSE: HOG)
Operator
Ladies and gentlemen, thank you for standing by, and welcome to the 2021 First Quarter Investor Analyst Conference Call. [Operator Instructions]. And now, I would like to welcome Mr. Shannon Burns, Manager of Investor Relations. Sir, the floor is yours.SPONSORED:
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REFILE-FOCUS-Harley borrows Detroit's used-car playbook to pursue younger riders

3/8/2021
By Rajesh Kumar Singh
CHICAGO, March 8 (Reuters) - Harley-Davidson Inc has
decided the best way to get younger customers to buy a new
motorcycle is to sell them a used one first.
The Milwaukee-based company plans to roll out a certified
pre-owned bike program, known as H-D Certified, adapting a
strategy carmakers have been following for years to position
well-tended used vehicles as a substitute for low-margin,
entry-level new models.
Harley s embrace of used bikes is part of a new five-year
turnaround strategy under Chief Executive Jochen Zeitz, and is
the latest effort to expand the brand s appeal beyond
middle-aged and affluent riders. ....

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