Always worried about your own identity. But everybody has their own identity. If i cant figure out a way to expand profit and attract new customers, they will never turn a healthy profit. My name is marcus lemonis. I fix failing businesses. So the business only made 50,000 . I make tough decisions. You cant train every class. And i back them up with my own cash. I like [bleep] done right the first time. Thats not on me. Its not always pretty. He starts bringing in equipment here, im gonna break into hives. But this is business. The deals off. I do it to save jobs, and i do it to make money. This the profit. [hiphop music] profit is a Small Group Personal Training studio located in the town of dyer, indiana. While national gyms offers huge facilities and the latest equipment, small gyms like profit offer a much more Personalized Service in a less intimidating environment. We concentrate on doing one thing because without trainers, you cant get results. Michael sena has been in the Fitne
Channa i owe my life to this company. Literally. Lemonis that is the reason that im here. Its all about sun and perfect weather in west palm beach, florida, a place where locals are obsessed with health and fitness. Its also the home of fuel foods, a healthfood Delivery Service run by its owner, erik leander. Erik very good. Thank you. Lemonis erik is a former personal trainer who came up with a great idea. Erik george, the oven was good, boy. Look. Lemonis prepare and deliver wellbalanced, healthy meals to the local area. Erik those are really good. [ woman chuckles ] thats one of my favorite things you make. [ laughs ] lemonis a lot of people want to eat better, but its a heck of a lot easier when somebody else does the cooking for you. Erik free snacks. Free food. No cost. Try it out. Youre gonna love it. Fuelfood. Com. Lemonis before i check out their facility, i came to watch them at a marketing event so i can get an idea how they promote their business. Woman you want to try a sa
Identity. If i cant figure out a way to expand profit and attract new customers, they will never turn a healthy profit. My name is marcus lemonis. I fix failing businesses. So the business only made 50,000 . I make tough decisions. You cant train every class. And i back them up with my own cash. I like [bleep] done right the first time. Thats not on me. Its not always pretty. He starts bringing in equipment here, im gonna break into hives. But this is business. The deals off. I do it to save jobs, and i do it to make money. This the profit. [hiphop music] profit is a Small Group Personal Training studio located in the town of dyer, indiana. While national gyms offers huge facilities and the latest equipment, small gyms like profit offer a much more Personalized Service in a less intimidating environment. We concentrate on doing one thing because without trainers, you cant get results. Michael sena has been in the Fitness Industry for over 35 years. Change direction. First as a body bui
You dont how to treat people. Andrew oh, yeah, i do. Lemonis no. But today, im a proud partner in over a dozen companies. Stephanie whoo lemonis tonight, im gonna tell you how they do it my best deals, my worst deals. Steve id rather be in more debt than have you running my company. Lemonis this is the profit a progress report. My name is Marcus Lemonis. Change is difficult. And over the last 18 months, ive introduced you to 23 Small Businesses across this country, many of them in pretty bad shape. This is a bad scenario. Woman we dont have the money to pay them. Larissa just everything all the bills and everything thats just been piling up. Its just so much. Lemonis thats fine. And i fix failing businesses. Its been an interesting journey. Well, this looks a lot better in here. A tough one. I took you at your word gary bull[bleep] lemonis cause when each episode ends, my work is just beginning. There you go. To date, ive invested almost 20 million of my own money to help these Small B
[bleep]. And i back them up with my own cash. If youre not gonna put your pride away, well, then im not gonna do the deal. Its not always pretty. Are you okay . End it. But this is business. You gotta trust the process. I do it to save jobs, and i do it to make money. Thats all you. Yeah, buddy. This the profit. [hiphop music] 10 miles outside of my hometown of chicago, located in morton grove, illinois, is the home of athans motors. In 2009, pete athans, a car enthusiast and successful real estate investor, who made millions flipping houses, sunk his entire life savings into building his first car dealership. I created a place where you want to hang out, buy a car, sell your car. Cars worth 30 all day, wholesale. Service your car, or just come by and have a cup of coffee. The project took 18 months and cost more than 4 million to complete ive spent all my cash building this place and trying to keep it open. Come on. 1,300 in one month . And its hard to get more money to buy vehicles.