Always worried about your own identity. But everybody has their own identity. If i cant figure out a way to expand profit and attract new customers, they will never turn a healthy profit. My name is marcus lemonis. I fix failing businesses. So the business only made 50,000 . I make tough decisions. You cant train every class. And i back them up with my own cash. I like [bleep] done right the first time. Thats not on me. Its not always pretty. He starts bringing in equipment here, im gonna break into hives. But this is business. The deals off. I do it to save jobs, and i do it to make money. This the profit. [hiphop music] profit is a Small Group Personal Training studio located in the town of dyer, indiana. While national gyms offers huge facilities and the latest equipment, small gyms like profit offer a much more Personalized Service in a less intimidating environment. We concentrate on doing one thing because without trainers, you cant get results. Michael sena has been in the Fitness Industry for over 35 years. Change direction. First as a body builder, then as a personal trainer. I was a personal trainer before there was a personal training industry. Im a book author, fitness product inventor. Its really been the michael sena show. His wife, tina, who owns 50 of the business, is also a personal trainer, as well as a fitness competitor. Use your core. Five years ago, the senas spent 75,000, their entire life savings, to build profit. The business has not only drained their bank account. Im really uncomfortable with the fact that were not seeing a lot of clients. But even with four employees, it drains their time, which takes them both away from their fouryearold daughter, mia. Both mwah where you been all day . Juggling 15hour days with mounting debt has taken its toll on michael and tinas relationship. Were supposed to be business partners. Let me see, was the second or third breakdown that you almost had with me . Okay. Now youre gonna walk away. Great. I receive hundreds of pleas for help every day. Marcus, can you come help me . We are just a big, hot mess from an organizational standpoint. But michael and tinas extensive fitness background along with their passion and their confidence. Marcus, youre gonna want to be a part of our model. Got my attention. Both ohh i know if these two are willing to take my lead, i can turn profit into a National Brand that can compete with the largest gym franchises in america. [bright music] the first thing i noticed when i walked up to profit was an empty parking lot, a ton of for lease signs, and quite frankly, it felt like a ghost town. This cant be good for business. Hey, marcus. How are you, michael . Pleased to meet you. Michael sena. Welcome to profit. Nice to meet you as well. Thanks for coming in. Well, its bright in here. Yeah, well how many businesses are in this plaza . Four. Lot of empty spaces. Yeah, yeah, yeah. How did you pick this plaza . I really liked the space cause its open. Nice, high ceilings, and its 3,600 square feet. So, michael, what makes this gym different from every other four walls with paint . Well, were not a gym, marcus. Is there a definition of gym that im missing . Were a Small Group Personal Training and wellness facility. No spin bikes . No. Everything is done on your feet. See the cones . They represent our track. We never put more than eight people on the floor. We change the workout every two weeks. And what is allwhat is all this . Well, this is our new sweet senasations line that my wife is really the brainchild of, but theyre healthy. Theyre highprotein. Huh. So, michael, this is a Family Business . Yes, tina and i both own it, 50 50. She contributes, but i mean, you know, its michael senas profit. My names at the top. So, michael, what if i come twice a day . You cant come twice a day. Why not . cause thatswe dont do that. Oh. So i would need to join another gym if i wanted to swim or use the elliptical or ride the bike. Yes, sir. I would only come here for specific results. Results. Do you work out anywhere else . No. Does tina . Yes. Why . Well, she likes to use different equipment that we dont really have here. Right away, i knew we had a problem. It struck me as odd. I mean, the owner of the gym has to go somewhere else to work out . There obviously is something missing here. What does she do there . She gets ready for figure competitions. Lifting. Um, figure competitions is its kind of, like, sissy [bell jingles] oh, is she here . Is that tina . Mmhmm. Are you tina . Tina. Tina, im marcus. Are you marcus . Nice to meet you. Oh, my god, its great to meet you too. You want to know what your husband just said about you . What . Nice things . He said that youre a sissy. [gasps] no, i said the type of onstage activity you do is kind of yeah, we dont want to go there. [laughs] itsyeah. What do you think about that . I think would you call me a sissy . I wouldnt call a woman anything other than thank you and yes, maam. Ohho, youre soft. Youre soft, marcus. Whose idea was this place . I had vision. Is that why you didnt put her name on the business . Thank you. I have a 35year reputation. Whats the answer to that . Why is her name not on the business . Because nobody would recognize her name. They would onthey would recognize my name first. And were worwere working with a brand, and my [laughs] did you actually just tell me that . Yes, i did. Yes, i did. Shes got to earn her stripes. Shes got to earn her stripes. Are you gonna help me . Are you here to help me . Im more motivated to help you than i am him, i can tell you that. Help me help you help me. [laughing] im concerned right out of the gates that michael thinks his name is more important than it is. And i think its getting in the way of him making good, solid business decisions. Hes letting his ego drive it, not the numbers. How much is your rent here a month . 5,800. Are you kidding me . No. In dyer, indiana, in a plaza thats halfempty . Its what everybody pays in this plaza. Everybody thats not here . What do you generate in a typical class . About 120 for every fourperson session. How many total clients . 122. And soi mean, where is everybody . Well, our next session starts in 30 minutes from now. Its prime hours in the morning, and then prime in the late afternoon, early evening. And so in the morning, theres classes . What time . Theres a 6 00 a. M. , 7 00, 8 00, 9 00, 10 00. And then what happens the rest of the day . So from 11 00 to 3 00, were empty. Profit generates 120 per class, and michael says they can have two classes an hour, but theyre closed four hours a day. If they were just occupying those classes at a 50 rate, they would generate 480 a day. Now, if they were open six days a week, that would be nearly 150,000 a year. Oh, marcus, i wanted you to try the protein brownies. Okay. Everythings labeled for you. Its only 41 calories. Did you come up with all these recipes yourself . I did. Im a sweets person, and i wanted a healthier alternative, so i just started throwing some stuff together to see how it tasted. They taste good. [laughs] tinas homemade protein snacks are excellent, and adding juice and snacks to a gymi mean, a fitness studioare good ways to add additional lines of revenue. So you went into your kitchen and started whipping stuff up . Five minutes, everybody when was last time you worked out . Actually, this morning. Is there any time you want to come out on this floor . Whenever you want. [laughs] yeah, yeah, yeah. I have to be honest with you. Lets do it. Nice, tall chest. Nice, strong in the core. Chest up. Rotate okay, straight arms. Straight arms. Thats it. 20 arms straight. I had a great workout, and michael and tina really know what theyre doing. I feel like i worked out every muscle in my body, and i got great personal attention. Watchwhoa [laughs] im convinced if more people knew about this place, it would be packed all day long. Come on, marcus go be a warrior time walk and water. Walk and water. Time good job. Nice job. Good job, guys, nicely done. I think you got some potential. So does your business, so were even. [laughs] i know theres no secret about that. [hiphop music] so, michael, what would the total revenue be for the year . Lets you and i have a mantoman about the numbers. Id rather well well, shes not familiar with them, so yeah. You know youre the boss, right . R[laughs] oh, im trying. I mean, shes a part owner, right . And i probably should know more. Last year, we made about 50,000. What was your total revenue . 429,000. You dont know much about business. [dramatic music] [sighs] michael has a lot of bravado, but anytime you start asking questions and poking at someones business, it starts to really peel back the onion, and i think its the first time in a long time that he actually feels vulnerable. Its just not always easy. Its not always easy. Money gets in the way more often than not. Is a hard to talk about this kind of stuff . No. [stammers] yeah, i dont like toyou think i like to stand next to a man like you and in front of my other people and admit that i cant be successful . I mean, you got to be kidding me. Listen to me. This is what people dont know about business. If you dont have emotion, and you dont have passion, and you dont love what you do, then you shouldnt be in business, because money is a byproduct. Its not the purpose. And you have a purpose. But you gotta be honest with yourself. I feel like youre oprah. You made me cry. Im not trying to be. Imim trying tolisten. Nobodys ever seen me cry here. You made me cry. Youre oprah. [upbeat rock music] what is it that you guys need from me . Lets just put it on the table. We certainly need your business expertise. Absolutely, 100 . What else . We need your consulting. Im not a consultant. I only spend my time on businesses that i invest in, and i dont invest in things that i dont like. Ever. Its people, process, and product for me, and if the boxes dont check, i check out. Do you like our business . I like the product. I like what you stand for. I like what your intentions are. I think your execution is terrible. Im gonna make my first offer. [laughs] but its gonna be to tina. I want to invest in your baked goods business, but i want it to be outside of this business, and i want you to learn how to be an entrepreneur by yourself with your own accounts and your own systems and your own process. I want to brand it with your name and your face, and im gonna provide you a kitchen to be able to make everything. [laughs] the protein bar market is very competitive, but i know tinas bars could stand out. Theyre packed with protein, and they taste great, not like most protein bars that have an aftertaste. If i can fix the packaging, i know we stand to make a lot of money. So well start with 50,000 bucks. Okay. I get the first 50,000 back, and after that, we split it 50 50. I wasnt expecting this, and i feel like i wouldnt want to just make a decision right this second. Im providing the working capital, the facility, the bakers, the raw materials, the systems, the distribution, the processing but youre asking for 50 . Youre arguing with me over 50 when im providing all the resources. Im not arguing. Im letting hermy wife and life partner know what decision youre. Well, shei mean asking her to make right now. But she knows. She can interpret, right . Okay, can i think about it, or do wedo i have to no, you have to decide right now. You should ask for my two cents now. Youre gonna offer it, so go ahead. What do you want . Your name on her brownies just like profit . I have no problem not having my name on them. Well, why would your identity be on it . Yeah. Well, because were partners. Thats why. Her identitys not on yours, on your place that youre partners. Oh, come on. Stop. But its not. Im not gonna get into that. Im not gonna get in a pissing match with you. Yes or no, tina . [dramatic music] coming up. Why you after me . This is not about me or you or whothis is about marketing and making money. And later. You didnt execute. Youre telling me now because you failed at it. You want to walk out of my office, go ahead and walk out of my office. [door shuts] pnc bank believes that if you can get a pair of goggles that helps you master your backhand. Then you should be able to get a bank account that helps you master your budget. Virtual wallet® for Digital Banking from pnc. Its time to get more from your bank. Virtual wallet® for Digital Banking from pnc. Its not acceptable or nothing. Its not pretty good or nothing. And its definitely not close enough or nothing. Mercedesbenz suvs were built, designed and engineered with only one mission in mind. To be the absolute best. In the category, in the industry. In the world. Testdrive one of eight mercedesbenz suvs, starting at just 36,230. Mercedesbenz. The best or nothing. Are ywho experience occasional bloating, gas,s or abdominal discomfort . Taking align every day can help. Align contains a quality probiotic developed by gastroenterologists. It adds more good bacteria to your gut, to naturally help soothe your occasional bloating, gas, and abdominal discomfort 24 7. Support your Digestive Health with align, the 1 doctor recommended probiotic. Try align today, the pros in Digestive Health. Also try align dualbiotic gummies to help support Digestive Health. Hold on one second. Sure. Okay. Okay safe drivers save 40 guys guys check it out. Safe drivers save 40 safe drivers save 40 safe drivers save 40 thats safe drivers save 40 . It is, thats safe drivers save 40 . Hes right there. Its him hes here. Hes right here. Hi hi. Hey thats totally him. Its him thats totally the guy. Safe drivers do save 40 . Click or call for a quote today. That helps you master your backhand. Then you should be able to get a bank account that helps you master your budget. Virtual wallet® for Digital Banking from pnc. Its time to get more from your bank. Virtual wallet® for Digital Banking from pnc. If i could, baby id how can i, when you wont take it from me you can go your own way go your own way your wireless. Your rules. Only with xfinity mobile. My offers good right now, and thats it. I dont know what else to say, other than i dont know what you need to sleep over. Yes or no, tina . [dramatic music] lets do it. You sure . Lets do it. Yep. Okay. We got a deal. Lets do it. Were doing it. Okay. I get the first 50,000 out. Okay. And we split everything, and i provide all the resources. You just have to market your fanny off. Okay. You got it. Tinas product is fantastic, so this was an easy decision to make. Ive already invested millions in the health food space, and i think her product has a lot of potential and could lead the pack. Thank you. Okay. Can i hug you again . Yep. [laughs] thank you so much. Okay . Its amazing, thank you. All right. What happened to my offer . I dont believe in singular use facilities. You cannot make a standalone Group Session training model work in the long run. I dont think its possible. It doesnt mean that i didnt have a good workout. Its just an economic thing. So my offer is the following. Im willing to put up 250,000, but its contingent on this business moving to a Training Facility that also has other disciplines inside of it so that we dont have to be so singular. But im on the lease for another three years, marcus. I know, and you have to really figure out a way to get out of the lease, because i want to move to a bigger place at a better location. And thats your responsibility to get that part of it done. [sighs] well, its gonna be tough, but ill handle it. Ill take care of it. So if i put up the 250,000. Mmhmm. I will own 75 of that business, but ill put up all the money. 25 . Ive always owned 100 of everything. [dramatic drumbeat] you want a decision now too. I do. Do you want to talk about it a second, or do you want no. [tense music] [sighs] id be honored and humbled to work with you, i think. Yeah. I know so. We got a deal . We got a deal. Deal. Okay, great. Thank you, sir. Profit is a great product, but it needs a lot of work to make it into a profitable business. I have faith itll get there, but it will require michael to give up control and be open to change. Theres 250,000 for 75 of the business. We have a lot of work to do. Mmhmm. Actually, all three of us do. Its hard to run two businesses at once, so were gonna need to divide and conquer. Both of you need to keep a laser focus on your specific areas. Michael, i want you working exclusively on the gym, and tina exclusively on the food line. Its the only way were gonna be successful. Lets get to work. Lets do it. All right . Thank you, marcus. Thank you very much. [exciting music] morning, guys. I wanted to bring everybody together to kind of give you guys an update on what happened yesterday. I made a deal with michael, and the deal is i agreed to put up 250,000. Michael and i will be partners. Ill own 75 . Michael will own 25 , and i will be completely in charge. I make all of the decisions. The 250,000 will go towards building a new, stateoftheart lifestyle facility that will give us what i believe is going to be a onestop shop environment. Were gonna find a new, larger facility that can accommodate not only the existing profit workout, but a healthy cafe and bakery and a coldpressed juice bar. Were also gonna add other fitness areas and other personal services, everything from spinning to yoga to Group Session training to Life Coaching to diet plans to all of those things. When you add more choices, and you add this fit Lifestyle Concept to a business, youre gonna attract more customers, which is gonna result in more money. We will improve the product, and were gonna develop a brand thats a scalable outside of northwest indiana. I also found another product of that i think is gonna be explosive in the market, which is tinas food product. I want to let everybody know that i made a deal with tina. Her and i are gonna take the protein snack market by storm. I put up 50,000 in working capital, and tina and i are gonna be 50 50 partners. My goal is to get tinas protein bites on the shelf of a Major Grocery store chain. In order to do that, we have to standardize production so we can control the costs and the taste. We also have to come up with some very unique packaging so that it really stands out. Its important to note, i need you guys to be supportive because tina wont be spending as much time here. Shes gonna be focusing on being a woman entrepreneur. Tina, are you ready for this . Yes. So today is a new day. I will be completely in charge, which is a change for michael. But things are going to change, okay . So we have a lot of work to do. Great. Lets do it. All right, lets get to work. Lets do it. Its just g