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Differentiate or die: Have advertising agencies lost their distinctiveness? | Analysis

It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again? ....

Walter Thompson , Tessa Conrad , Margie Reid , Lesley John , Matthew Godfrey , Hill Knowlton , Michael Titshall , Daniel Willis , Young Rubicam , Kelson Ong , Are Social , Media Monks , Gency Differentiation , Digital Marketing , Value Proposition , Unique Selling Point ,

Inspiring the Next Generation: EOU's Commitment to Quality Teacher Preparation

Inspiring the Next Generation: EOU’s Commitment to Quality Teacher Preparation LA GRANDE, Ore. – A career in teaching is right around the corner at Eastern Oregon University. Eastern Oregon University (EOU) is pleased to offer a comprehensive undergraduate teacher preparation program in elementary education, designed to provide future educators with the skills and knowledge needed […] ....

United States , La Grande High School , Eastern Oregon University , Tessa Conrad , Kylie Evans , Taylor Tibbets , Alexa Jamison , College Of Education , Grande Middle School Teacher Kindi Irvin , Grande High School , Next Generation , Quality Teacher , Eastern Oregon , Oregon University , Multiple Subjects , Elementary Education , Treasure Valley Community College ,

How advertising agencies are future proofing themselves as AI takes over | Analysis

Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI. ....

United States , Tessa Conrad , Laura Roberts , Stephen Magli , Richard Brosgill , Tim Durgan , Invnt Group , Assembly Durgan , Campaign Asia Pacific , Artificial Intelligence , Beta Advantage ,

Can the metaverse make a comeback in 2023?

Can the metaverse make a comeback in 2023?. From PR Week ....

New York , United States , New South Wales , Hironaga Yai , Rob Mills , Mike Jones , Robin Lau , Tessa Conrad , Mark Zuckerberg , Antonio Panuccio , Dentsu Solutions , Robin Lau Dentsu Solutions , Ape Yacht Club , Reality Labs , Getty Images , Meta Quest Pro , Meta Connect , Stable Diffusion , Guy Futcher , Nuno Dores , Bored Ape Yacht Club , Mediamonks Tokyo , Fuji Soft , Australian Open ,

TBWA CEO redefines objectives for a new era

TBWA CEO redefines objectives for a new era ....

Hong Kong , Sean Donovan , Troy Ruhanen , Robert Sawatzky , Tessa Conrad , Altava Group , Media Arts Lab , Standard Chartered Bank , Media Arts , Chinese New Year , Singapore Tourism Board , Publicis Groupe ,