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Beauty firms turn to men's cosmetics

A 31-year-old office worker surnamed Kim living in Gangdong District, Seoul, has been purchasing a number of cosmetics products to take care of his appearance. ....

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Cosmetic Treatments Men are Getting Now


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These Are the Cosmetic Treatments Popular With Men Now
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The shift to video calls and at-home life has caused an unexpected acceleration in an already-emerging trend for men: cosmetic treatments of all kinds are more popular than ever.
Male cosmetic procedures rose 29% between 2000 and 2018 and the pandemic simply spurred more men to seek out ways to address signs of aging, sagging skin, and other self aesthetics they simply weren t happy with.
A growing number of men are turning to cosmetic procedures to not only improve their appearance, but also boost their self-esteem and confidence, says Boston plastic surgeon Dr. Samuel Lin . ....

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2021 Grooming Trends We're Excited About


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Wide-Ranging Trends Point to a Banner Year Ahead for Men’s Grooming
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Even though the pandemic slowed down so much of the average day-to-day, one of the things that didn t slow down was the continued male embrace of all things health and wellness.
More and more publications targeted towards men are talking about the importance of skin care and services, says Dr. Jessica Wright, owner, operator, and medical director of skincare practice Rejuvenate Austin. We see fitness forums increasingly talking about CoolSculpting . and cosmetic dermatologists are also targeting their marketing towards men. ....

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