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Manchester-based BJL absorbed into DentsuMB UK's creative offering


Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK.
Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK. The move will unite over 120 UK employees under one roof as a ‘national creative agency’.
The combined agency will operate under the DentsuMB brand, led by DentsuMB UK chief executive Gareth Collins.
Veteran BJL chief executive Nicky Unsworth, managing partner Jackie Holt and finance director Iain Kerr will step down from the business this week having successfully guided the integration.
What is DentsuMB?
The unification drive forms part of a broader Dentsu strategy to establish DentsuMB and Isobar as the one and only ‘creative heart’ of the network. ....

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MediaCom bridges media and creative service with Creative Systems launch


MediaCom bridges media and creative service with Creative Systems launch
Details
26 April 2021
MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network.
The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better, said MediaCom in a press statement.  ....

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MediaCom launches global division to bring creative and media back together | Advertising


Calcraft: We have entered a new era of creativity
MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology.
MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team. 
The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher (global head of sport, entertainment and culture), Anush Prabhu (global chief strategy officer) and Benjamin Vendramin (global chief creative officer). Prabhu and Vendramin will perform their roles in addition to their MediaCom US responsibilities. ....

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