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Don't leave it to media shops to 'do creative'

Don’t leave it to media shops to do creative
Why have ad agencies let media agencies increasingly take on the creative role?
by Omar Oakes
Free email bulletins ....

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News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer

News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer
Sharma was previously the Vice-President for Platform Services in GroupM. Sequeira will be leading âSeeing the Bigger Pictureâ, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity
(L) Shekhar Sharma and Averill Sequeira (R)
MediaCom, a GroupM media agency has announced new appointments of Shekhar Sharma and Averill Sequeria. Sharma will take the role of Managing Partner (North and East), while Sequeria will be joining as the Chief Product Officer.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 - ....

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MediaCom bolsters leadership team with key appointments

Shekhar Sharma is new managing partner, Averill Sequeira is chief product officer
03 May, 2021 - 12:51 PM IST | By indiantelevision.com Team
New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer.
In his new role, Sharma will be responsible for the offices, clients, and growth. An accomplished Integrated marketing professional, Sharma has experience in managing large media investments from global clients to large Indian conglomerates across different verticals.
With over 25 years of diversified experience in media and marketing, his expertise ranges from crafting a media strategy, bringing in an insights-based approach to sharpen the strategic planning and deliver ROI for clients, said the agency in statement. ....

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MediaCom ropes Shekhar Sharma and Averill Sequeira

MediaCom ropes Shekhar Sharma and Averill Sequeira
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM

MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM
Details
29 April 2021
MediaCom s regional client lead of global solutions, Priyanka Gupta, is leaving GroupM after 14 years. Gupta (pictured) confirmed the news to
MARKETING-INTERACTIVE, adding that she will be taking a break and exploring other opportunities outside of the industry. She currently reports to Mark Heap, CEO of APAC at MediaCom.
“I take with me beautiful, long lasting relationships; memories of fun times during trainings, pitches and critical annual planning meetings; laughter and jokes post conferences and yes, the amazing work that won awards and recognition for the team, the company and the clients. I leave with no regrets and on that positive note I excitedly look forward to the chapter ahead, Gupta said. ....

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