Tv, Purdue University professor Kathryn Brownell teaching a class about political advertising, in the 19 fifties. Highlighting the eisenhower president ial campaigns, she compared radio and early tv ads, and discusses what make them successful. Nothing perhaps captures the popular memory of the 19 fifties, like the slogan i like ike. This idea, this been that so many people wore around the campaign of 1952, and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 19 fifties as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes, with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And, its a political construction. The 19 fifties, in fact, were a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal, that imposed gender hierarchies and mandated heterosexuality in
National politics in the new republic, one the best book award from the societies of historians of the early american republic. Her most recent book, the field of blood violence and congress and the road to civil war, explores physical violence in 1830 and the civil war. What it suggests about the institution of congress, the nature of american sectionalism, the challenges of the young nations developing democracy, and the longstanding roots of the civil war. Welcome professor. Thank you as my pleasure to be here, its my particular pleasure to continue with the introductions, and introduced the three people who are going to be joining us on the panel today. First, catherine associate professor of history at Purdue University and an editor of made by history at the washington post. Her recent and keeping focus on the intersections between media, politics, and popular culture. With that particular emphasis on the american presidency. Her first book, showbiz politics, hollywood in america
Prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunists took away civil liberties. These are all areas of political pressure in terms of enforcing certain ideals and resisting against those that we will look at next week. I like ike, as a political construct, shifted attention away from those divisions and it created a sense of consensus. In many ways, again, this is a political construction. At the root of it was an innovative and transformative Marketing Campaign that transformed a military h
Of the 1950s as an era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently, anticommunist took away Civil Liberties and these are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week, but i like ike i like ike as a political construct shifted attention away from those divisions and it created a sense of consensus. In many ways this is a political construction and at the root of it was a v
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha