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Ahead of International Women’s Day, Media Bounty organized a company-wide discussion on gender inequality. We discussed societal pressures on women, challenges faced by women in the workplace, and specifically, the representation of women in the media. Yes, we’ve made progress since the Mad Men era, but there’s still a long way to go. With Covid-19 reversing domestic equality in households, and shocking statistics surrounding the effect it s had on women-specifically, we asked what can we do to close this gap? ....
How long? 2-3 minutes Campaign podcast: ethics, marketing pain, and performance anxiety Conscious Advertising Network co-chair Jake Dubbins and O2 s Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads. Bodyform: Campaign podcast discusses brand s new #PainStories campaign This week, Omar Oakes and Brittaney Kiefer discuss whether the BBC is right to put BBC Three back on normal TV, Bodyform s new ad campaign about women s pain stories , Airbnb s decision to spend less on performance marketing and what impact the new media app Clubhouse is having. Then Omar speaks to Media Bounty managing director Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network. They explain how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must ....