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Warc in partnership with brand tracking company Tracksuit, and Warc s sibling company Perpetua, provider of e-commerce advertising optimisation and intelligence, have released new research into the role of brand in helping performance marketing work harder. ....
Participants in the recent meeting of the Climate Research for Development (CR4D) Institutional Collaboration Platform (ICP) in Uganda adopted a five-year strategic plan that emphasises three climate research priority areas. ....
Today, social media is an important component of a brand s multichannel communication strategy. Pharma companies have however been slow to adopt social media marketing. Here, Sabine Raves, CEO of Cingulate. ....