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Downloads Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing. Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning. They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021]. ....
Downloads Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing. Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning. They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021]. ....
The Low & No Masters 2021 results 7th January, 2021 by Melita Kiely This article is over multiple pages: 1 2 The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for several years, a growing market spearheaded by Seedlip. ....