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Parle, Britannia, Amul among most chosen FMCG brands at home; Frooti, Thums Up are most chosen OOH beverage brands as per latest Kantar report

Biscuit brand Parle has yet again emerged as the most chosen in-home brand among fast moving consumer products (FMCG), as per the latest edition of Brand Footprint, Kantar Worldpanel s annual rankings of the most chosen consumer brands in India. Parle is followed by Britannia, Amul, Clinic Plus, Tata Consumer Products, Nandini, Colgate, Surf Excel, Aavin and Sunfeast. See latest rankings here
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Tata Consumer Products, Dabur, other FMCG cos expect better growth in 2022

FMCG makers are accelerating digitalisation and are investing in building capability in e-commerce and Direct-to-Consumer channels, identifying it as a key vector of their growth as the threat of a possible third wave is still not away. ....

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FMCG industry record 9.4% growth in January-March quarter: Nielsen

Read more about FMCG industry record 9.4% growth in January-March quarter: Nielsen on Business Standard. Indian FMCG industry has recorded a 9.4 per cent growth in the January-March quarter of 2021, helped by a consumption-led growth and value growth by increased prices of products ....

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