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GSK rolls out multilingual paediatric vaccination awareness campaign on Public App


GSK rolls out multilingual paediatric vaccination awareness campaign on Public App
GSK rolls out multilingual paediatric vaccination awareness campaign on Public App
03 March 2021 | News
The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive industry best CTR rate of 1.14 per cent
In a bid to increase awareness around the importance of paediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called ‘Health ka Passport’ on Public App across all major Indian languages. The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive ....

Mayank Khaneja , Glaxosmithkline Pharma , Harshil Dhingra , Health Ka Passport , Public App , Associate Director , Chief Business Officer , Paediatric Vaccination , மயங்க் காணேஜா , கிளாக்சோஸ்மித்க்லைன் பார்மா , ஹர்ஷிள் திங்கிற , ஆரோக்கியம் கா கடவுச்சீட்டு , பொது செயலி , இணை இயக்குனர் , தலைமை வணிக அதிகாரி , குழந்தை தடுப்பூசி ,