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Week at a glance: Bullish start-ups; Social commerce; Oct ad volumes; GroupM rejig

Week at a glance: Bullish start-ups; Social commerce; Oct ad volumes; GroupM rejig
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Public aims to have 1,000+ advertisers on the platform by year-end: Harshil Dhingra

Harshil Dhingra, Chief Business Officer, Public App, speaks about the rise of consumption in Tier 2 and 3 towns, the diverse brands that Public app is advertising with, projections of ad spends in H2 and much more.

GSK rolls out multilingual paediatric vaccination awareness campaign on Public App

GSK rolls out multilingual paediatric vaccination awareness campaign on Public App GSK rolls out multilingual paediatric vaccination awareness campaign on Public App 03 March 2021 | News The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive industry best CTR rate of 1.14 per cent In a bid to increase awareness around the importance of paediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called ‘Health ka Passport’ on Public App across all major Indian languages. The ad campaign seeks to educate caregivers of children on the importance of timely vaccination and maintenance of records to ensure that children are not susceptible to preventable diseases. The campaign generated over 78 lakh views, with an impressive industry best C

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