Get latest articles and stories on Business at LatestLY. New Delhi [India], February 22: Max Life Insurance Company Ltd. ("Max Life"/ "Company") today unveiled the findings of the sixth edition of its flagship survey, the India Protection Quotient survey (IPQ) conducted in partnership with KANTAR, the world's leading marketing data and analytics company. Tapping 4,700 respondents across 25 Indian cities, this widely inclusive survey uncovers urban India's pulse on financial protection. Marking its 6th edition, the IPQ stands as one of the most comprehensive and long-running financial studies, covering varied cohorts, including Generation-Z, Women and Millennials, carrying forward the theme of 'Protection for All'. Business News | Life Insurance Awareness and Adoption Surges Amongst Urban Indians; Protection Quotient Now at 45: Max Life IPQ 6.0 Survey .
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