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Pepsi rebrand goes global: seeking to attract younger digital generations

Pepsi rebrand goes global: seeking to attract younger digital generations
beveragedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from beveragedaily.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Great Britain , Ben Parker , Todd Kaplan , Pepsi Zero , Zero Sugar , Pepsi Challenge , Super Bowl Halftime Show , Mauro Porcini , Design Officer , Britvic Retail Commercial Director ,

Watch a talk with Mauro Porcini on PepsiCo's design story

Brands need to apply human-centric design principles to every aspect of their organisation, according to PepsiCo's chief design officer Mauro Porcini. ....

New York , United States , Ben Dreith , Mauro Porcini , Pepsico Design , New York City , Rizzoli Bookstore ,

The best and worst new logo designs of 2023

From Pepsi to Nokia (via, of course, X). ....

United Kingdom , Daniel Lee , Alasdair Oliver , Jonathan Ashworth , Mauro Porcini , Equestrian Knight Design , Equestrian Knight Design , Jaguar Land Rover ,

The art of effective collaboration: Infusing value from concept to cart

The art of effective collaboration: Infusing value from concept to cart
labelsandlabeling.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from labelsandlabeling.com Daily Mail and Mail on Sunday newspapers.

Adam Peek , Mauro Porcini ,

Dezeen's top 10 rebrands and logo redesigns of 2023

We continue our review of 2023 with notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. ....

City Of , United Kingdom , United States , Graham Clifford , Daniel Lee , Peter Horridge , Sawyer Merritt , Elon Musk , Jones Knowles Ritchie , National Portrait Gallery , Us Army , Cola Company Rapha Abreu , Pepsi Zero , Mauro Porcini , Art Deco , New York , Coca Cola Company Rapha , Equestrian Knight Design ,