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33rd Annual Slapshots For A Cause
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Trial Showcases Future For Agricultural Traceability
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Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of mozzarella sticks we’re sharing in a Baltimore bar. “On Instagram, I’ll have a video hit 900,000 views and make six dollars,” McGoff said. Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves.
The creator economy is ready for a workers' movement
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These days, TikTok aspires to be more than just a short-form video application. While the original format boosted the social network’s popularity, the Chinese giant is increasingly moving towards longer-form content.