Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of mozzarella sticks we’re sharing in a Baltimore bar. “On Instagram, I’ll have a video hit 900,000 views and make six dollars,” McGoff said. Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves.
The creator economy is ready for a workers movement techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
The Influencer Industry Is Having an Existential Crisis theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.