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What would you say are the core tenets of the general Food Lover’s Market marketing strategy?
The core tenet of our business is to be the Best in Fresh , which means fruit, veg, butchery, seafood, bakery and deli – whilst offering the consumer a full grocery basket at incredibly affordable prices.
We want to offer value and create a huge amount of theatre for the consumer. We believe that shopping at a Food Lover’s Market must be fun. So, we have invested intensively in creating stores that have a unique market feel, with food destinations dotted around the store, all underpinned by value. ....

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