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Food Lover s Market launches search for social enterprise supplier
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How to get on to shelves in Shoprite, Pick n Pay, Massmart, and Food Lover s stores
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What would you say are the core tenets of the general Food Lover’s Market marketing strategy?
The core tenet of our business is to be the Best in Fresh , which means fruit, veg, butchery, seafood, bakery and deli – whilst offering the consumer a full grocery basket at incredibly affordable prices.
We want to offer value and create a huge amount of theatre for the consumer. We believe that shopping at a Food Lover’s Market must be fun. So, we have invested intensively in creating stores that have a unique market feel, with food destinations dotted around the store, all underpinned by value.
The Village Market Africa triumphs in Food Lover s Seeds of Change initiative
The Village Market Africa is the winner of Food Lover s Market s Seeds of Change Supplier Development Partnership, an initiative launched in February to create an opportunity for social enterprises to join the fresh produce retailer s network as a supplier.
Food Lover’s Market CEO Brian Coppin with TVMA founder Mmabatho Portia Morudi
The initiative attracted 839 entries, and the winner s announcement was made on 16 April 2021 following a four-day boot camp with the top ten applicants at Makers Landing. As the successful applicant, TVMA will now become a supplier to Food Lover’s Market.